Pages follow a narrative essay I wrote after visiting an IKEA store and reading Ingvar Kamprad's biography (IKEA founder). Besides the historical documentation, the photographs were taken on my holiday, while i illustrated objects and made some fun treatments of products.

Discussed within: Militarism vs. Economics, Fascism vs. Calvinism, Typography, also Ingvar's family life and devotion to his business skills as manifested in the IKEA approach to sales.